Kristin Mayer is the chief Betty of Betty Designs – ‘Betty’ being slang for a good looking woman, a hot chick. Betty is also a triathlete’s or a cyclist’s nickname for the flashy race kits offered by sportswear designer Mayer’s Betty Designs established in 2010 and run as an online store from her Encinitas, California base.
Mayer, who was a star on a Massachusetts Little League boys’ baseball team in her teens, an alpine ski racer while in college at the University of Southern California, and a regular presence in age group podiums in triathlon subce 1995, applies her well trained designer’s eye for the striking look and her experience as an athlete for the very best fit and function for the 21st century woman attracted to swim-bike-run events.
Since starting as a freelance graphic designer in the endurance sports industry in 1996, she has worked for an impressive number of media and consumer companies in logo design, advertising, magazine design, catalogs, corporate branding campaigns, and especially some very flashy sportswear. Clients and partner companies have included Her Sports + Fitness Magazine, Triathlete Magazine, Kestrel, K-Swiss, Zoot Sports, AVIA, and Zipp.
Some of her highlights include designing the race kits for Lori Bowden and Michellie Jones during some Kona-winning seasons. Since 2010, she has kept up with surfing and triathlon but her most passionate devotion is directed to raising her 10-year-old son Gavyn.
Slowtwitch: Growing up in Boston, what sports did you take part in?
My parents threw me into sports at a young age. I was snow skiing waterskiing at age 6. Then as I grew older, I played soccer, baseball and tennis. I thought softball was too girly and wanted to play with the boys. From age 10 to 13, I played in the boys Little League and I was one of two girls who took our team to the local World Series. Getting into high school, I found it wasn’t so cool to play on the boy’s team any more and stuck to soccer and tennis.
ST: What sports were you good at?
Kristin: Growing up I would say that I became solid in both tennis and downhill skiing. They seemed to be the two that I enjoyed the most.
ST: What athletes did you admire?
Kristin: I loved watching baseball so Johnny Bench, Fred Lynn, Nolan Ryan, Pete Rose.
ST: Are you a Red Sox fan?
Kristin: I sure was growing up. I would go to games at Fenway Park with my Dad. The most memorable was the 1975 World Series 6th Game between the Red Sox and Cincinnati Reds. It went into extra innings and I sat in the stands with my Dad with my glove on hoping to catch a ball.
ST: Growing up in Boston, were you a fan of the Boston Marathon?
Kristin: We grew up in a small town outside of Boston and honestly, I didn’t pay much attention to either running or the marathon. I was actually not a fan of running at all until my mid-20s.